The influence of content marketing on customer brand engagement towards online herbal cosmetic store in Thailand

The growing of health and beauty industries plays important roles in national economic development. Thailand is one of the largest herbal markets. Many Thai entrepreneurs pay attention to produce Thai herbal cosmetic to serve online marketing. This channel has selected from small and medium enterpri...

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Bibliographic Details
Main Authors: Bunpis, Laila, Haron, Mahmod Sabri
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:http://repo.uum.edu.my/15699/1/Bunpis.pdf
http://repo.uum.edu.my/15699/
http://www.hiccob.uum.edu.my/index.php/conferences/icbf
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