The determinants of brand equity in handicraft small and medium enterprise in Thailand
The handicraft industry in Thailand is uniquely endowed with fascinating cultural national heritage and fine artistic traditions. However, local promotions of these products are not rigorously conducted to reflect Thailand’s culture through proper brand equity. Only 23% of them have their own brand...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7354/1/s90419_01.pdf https://etd.uum.edu.my/7354/2/s90419_02.pdf https://etd.uum.edu.my/7354/ |
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