Brand equity and firm performance : evidence from trading and service sector in Malaysia
The purpose of this study is to investigate interrelationships between brand equity and firm performance in Malaysia. The study used a sample of 100 firms in trading and service sector listed on the Bursa Malaysia in 2008. The methodology applied in this study is Multiple Ordinary Least Squares (...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2010
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| Online Access: | http://ir.unimas.my/id/eprint/970/1/Lim%20Chin%20Chien%20ft.pdf http://ir.unimas.my/id/eprint/970/ |
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