The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefulness and the intention to adopt online banking in Malaysia
Strategy is an important aspect in management and as such is an important driver to ensure the success of the firm. Contemporary business environments are driven by technology and firms need to pay particular attention towards how they aim to compete. Technology is the tool through which firm strate...
Saved in:
Main Authors: | Abdullah, Shahmir Sivaraj, Abdullah, Haim Hilman, Ramanchandram, Rajoo, Gorundutse, Abdullahi Hassan, Yunus, Nek Kamal Yeop |
---|---|
Format: | Article |
Language: | English |
Published: |
Academy of Business and Retail Management (ABRM)
2019
|
Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/28707/1/JBRMR%2013%2003%202019%20122-134.pdf https://repo.uum.edu.my/id/eprint/28707/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefullness and the intention to adopt online banking in Malaysia
by: Abdullah, Shahmir Sivaraj, et al.
Published: (2019) -
E-strategy adoption and implementation: Re-examining the concept
by: Abdullah, Shahmir Sivaraj, et al.
Published: (2015) -
The effect of e-strategy on the adoption of online banking in Malaysian
by: Abdullah, Shahmir Sivaraj, et al.
Published: (2016) -
The effect of trust on perceived usefulness within the Malaysian online banking environment
by: Abdullah, Shahmir Sivaraj, et al.
Published: (2016) -
Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence
by: Gorondutse, Abdullahi Hassan, et al.
Published: (2017)