The adoption intention of digital strategy among microenterprises in Sabah

• Main Authors: Chong, Vun Kong, Noor Fzlinda Fabeil, Lim Ming Fook
• Format: Proceedings
• Language: English; English
• Published: Faculty of Business, Economics and Accountancy 2021
• Subjects: HD28-70 Management. Industrial management
• Online Access: https://eprints.ums.edu.my/id/eprint/32280/1/The%20adoption%20intention%20of%20digital%20strategy%20among%20microenterprises%20in%20Sabah.ABSTRCT.pdf; https://eprints.ums.edu.my/id/eprint/32280/2/THE%20ADOPTION%20INTENTION%20OF%20DIGITAL%20STRATEGY%20AMONG%20MICROENTERPRISES%20IN%20SABAH.pdf; https://eprints.ums.edu.my/id/eprint/32280/; https://www.ums.edu.my/fpep/en/seminar-and-conference/seminar-on-business-and-management-sbm/sbm-2021

In Malaysia, the uncertain situations such as the politic and economic crisis, natural disaster, security issues and the current pandemic outbreak have led to instability of the business operation in many important economic sectors. Opting for digital strategy means is one of the agile business stra...