Precautionary behavior toward dengue virus through public service advertisement: Mediation of the individual’s attention,iInformation surveillance, and elaboration
The study examines the role of a health-related promotional campaign launched in Pakistan in the context of advertising campaign to improve precautionary behavior toward dengue virus (PBDV). The focus of this study is to investigate the mediation of individual’s attention, information surveillance,...
Saved in:
Main Authors: | Raza, Syed Hassan, Iftikhar, Moneeba, Mohamad, Bahtiar, Pembecioğlu, Nilüfer, Altaf, Mohsin |
---|---|
Format: | Article |
Language: | English |
Published: |
Sage Journal
2020
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/27298/1/SG%2010%202%202020%201%2015.pdf http://repo.uum.edu.my/27298/ http://doi.org/10.1177/2158244020929301 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The effects of advertising appeals on consumers’ behavioural intention towards global brands: the mediating role attitude and the moderating role of uncertainty avoidance
by: Raza, Syed Hassan, et al.
Published: (2019) -
Organizational ethical self-identity precautionary model / Norazamina Mohamed ... [et al.]
by: Mohamed, Norazamina, et al.
Published: (2018) -
Immediacy Gratification in Online News Consumption and Its
Relations to Surveillance, Orientation and Elaboration of News
by: Omar, Bahiyah
Published: (2014) -
Immediacy gratification in online news consumption and its relations to surveillance, orientation and elaboration of news
by: Omar, Bahiyah
Published: (2014) -
Precautionary construction management for sustainability
by: Mohamad Saiful Termizi, Mohamad Jani
Published: (2019)