Precautionary behavior toward dengue virus through public service advertisement: Mediation of the individual’s attention,iInformation surveillance, and elaboration

• Main Authors: Raza, Syed Hassan, Iftikhar, Moneeba, Mohamad, Bahtiar, Pembecioğlu, Nilüfer, Altaf, Mohsin
• Format: Article
• Language: English
• Published: Sage Journal 2020
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/27298/1/SG%2010%202%202020%201%2015.pdf; http://repo.uum.edu.my/27298/; http://doi.org/10.1177/2158244020929301

The study examines the role of a health-related promotional campaign launched in Pakistan in the context of advertising campaign to improve precautionary behavior toward dengue virus (PBDV). The focus of this study is to investigate the mediation of individual’s attention, information surveillance,...