The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefullness and the intention to adopt online banking in Malaysia
Strategy is an important element in enhancing management competitiveness which directly influences firm performance. Therefore, contemporary business environments which are driven by technology require urgent and sustained attention by firms seeking to enhance their competitiveness. Simply put, tech...
محفوظ في:
المؤلفون الرئيسيون: | Abdullah, Shahmir Sivaraj, Abdullah, Haim Hilman, Ramanchandram, Rajoo, Gorundutse, Abdullahi Hassan, Yunus, Nek Kamal Yeop |
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التنسيق: | مقال |
اللغة: | English |
منشور في: |
The Academy of Business and Retail Management (ABRM)
2019
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الموضوعات: | |
الوصول للمادة أونلاين: | http://repo.uum.edu.my/26165/1/JBRMR%2013%203%202019%20123%20136.pdf http://repo.uum.edu.my/26165/ http://doi.org/10.24052/JBRMR/V13IS03/ART-12 |
الوسوم: |
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مواد مشابهة
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The moderating effect of electronic strategy (e-strategy) on the relationship between perceived usefulness and the intention to adopt online banking in Malaysia
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The effect of e-strategy on the adoption of online banking in Malaysian
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