Using action research in business: developing new practical framework of financial planning process for a franchise system.

Franchising is the fastest growing method of doing business these days, however, there is little academic research to guide or regulate industry practices. Thus, this research investigated the financial planning process in developing a new franchise system. This study used action research methodolog...

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Bibliographic Details
Main Authors: Mohd Harif, Mohd Amy Azhar, Perry, Chad
Format: Article
Language:English
Published: Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia 2016
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Online Access:http://repo.uum.edu.my/25878/1/29-46.pdf
http://repo.uum.edu.my/25878/
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