Action research on online business performance of a Chinese sport equipment company: A conceptual paper

• Main Authors: Shuohan, Zeng, Teo, Poh Chuin, Ho, Theresa C. F., Choo, Ling Suan, Yus Kelana, Beni Widarman
• Format: Conference or Workshop Item
• Published: 2022
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/id/eprint/98911/; http://dx.doi.org/10.1109/DASA54658.2022.9764964

This conceptual paper proposes an action research project focuses on improving Company S online business performance, with the primary objectives of increasing online sales and improving customer satisfaction. Aim to identify critical aspects of e-commerce and feasible online marketing strategies th...