Conceptual design model of interactive television advertising: experts reviews on impulse purchase tendency
Previous studies have proposed factors of impulse purchase in different advertising mediums like website, mobile, traditional retail store and traditional television.However, to the best of researchers’ knowledge, none of the impulse purchase model is dedicated on impulse purchase tendency for inte...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
WAIRCO Journal Publishers
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21990/1/IJCMSS%203%202%202015%2040%2045.pdf http://repo.uum.edu.my/21990/ http://www.worldairco.org/IJCMSS/May2015Paper15.pdf |
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