Consumer brand relationships
We have investigated the dynamics of how consumer make relationship with brand (non-human entities) that is consumer brand relationships.This relationship is like the same relationship between two people in the society.Meta-analytic literature review has been conducted to explore different aspect of...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21483/1/IRMM%206%204%202016%20950%20957.pdf http://repo.uum.edu.my/21483/ https://econjournals.com/index.php/irmm/article/view/2506 |
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