Measuring organizational commitment through its relationship with organizational identity, organizational citizenship behaviour and organizational employer branding / Hashim Fadzil Ariffin
The main objective of this study is to investigate the structural relationships between organizational identity (OI), organizational citizenship behaviour (OCB), organizational employer branding (OEB) and organizational commitment (OC) among Malaysian hotel employees. The aim is to identify the perc...
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| Format: | Thesis |
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2014
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| Online Access: | http://studentsrepo.um.edu.my/4608/1/Hashim_Fadzil_Ariffin_PhD_Final_December_2013.pdf http://studentsrepo.um.edu.my/4608/ |
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