The relationship between internal employer branding and talent retention: A theoretical investigation for the development of a conceptual framework

• Main Authors: Ahmed, Rizwan Raheem, Muhammad Azam, Muhammad Azam, Qureshi, Jawaid Ahmed, Hashem, Alharthi Rami, Parmar, Vishnu, Md. Salleh, Nor Zafar
• Format: Article
• Language: English
• Published: Frontiers Media S.A. 2022
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/104095/1/NorZafar2022_TheRelationshipBetweenInternalEmployerBranding.pdf; http://eprints.utm.my/104095/; http://dx.doi.org/10.3389/fpsyg.2022.859614

The focus of this paper is to develop a comprehensive conceptual framework for the relationship between internal employer brand image and talent retention. An extensive and semi-systematic literature review identified a number of antecedents and consequences that have been empirically tested in vari...