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The moderating effect of external environment on the relationship between market orientation and business performance: a quantitative approach

The purpose of this study is to examine the moderating role of external environment on the relationship between market orientation (MO) and business performance of small and medium enterprises (SMEs) in Punjab, Pakistan.This study seeks to resolve the inconsistencies found in the contemporary lite...

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Main Authors:	Jabeen, Rubina, Aliyu, Mukhtar Shehu, Mahmood, Rosli
格式:	Article
語言:	English
出版:	Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2016
主題:	HD28 Management. Industrial Management
在線閱讀:	http://repo.uum.edu.my/18441/1/IPBJ%20%20%208%201%202016%20%2016-25.pdf http://repo.uum.edu.my/18441/ http://www.oyagsb.uum.edu.my/images/ipbj/IPBL_Vol._8_1_2016/2.pdf
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