The moderating effect of external environment on the relationship between market orientation and business performance: a quantitative approach
The purpose of this study is to examine the moderating role of external environment on the relationship between market orientation (MO) and business performance of small and medium enterprises (SMEs) in Punjab, Pakistan.This study seeks to resolve the inconsistencies found in the contemporary lite...
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Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
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