The relationship between TQM, EO and business performance of SMES: Mediating role of market orientation

Unprecedented challenges have become more intense in today’s globalized economy.The firms, that provide quality and innovative products, focus on cost reduction, emphasize on increased customer satisfaction, can survive and prosper well, and can exceed the other firms.Small and medium enterprises (S...

Full description

Saved in:
Bibliographic Details
Main Authors: Jabeen, Rubina, Mahmood, Rosli
Format: Article
Language:English
Published: Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2014
Subjects:
Online Access:http://repo.uum.edu.my/12964/1/6_IPBJ.pdf
http://repo.uum.edu.my/12964/
http://oyagsb.uum.edu.my/index.php/competency-centers/research-publication/ipbj
Tags: Add Tag
No Tags, Be the first to tag this record!