An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory
The main purpose of this study is to examine the effect of media richness on attitude towards website in communicating Corporate Social Responsibility (CSR).We use Media richness theory (MRT) as the main theory for this paper.To meet the objective, we consider the sample of 242 students as consumer...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/13060/1/pro56.pdf http://repo.uum.edu.my/13060/ http://dx.doi.org/10.1016/j.sbspro.2014.10.311 |
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