A preliminary study on effects of social media in crisis communication from public relations practitioners’ views

• Main Authors: Husain, Kalthom, Abdullah, Aida Nasirah, Ishak, Mastura, Kamarudin, Mohd Fauzi, Robani, Anidah, Mohin, Mohaida, Syed Hassan, Syed Najmuddin
• Format: Article
• Language: English
• Published: Elsevier Ltd. 2014
• Subjects: P Philology. Linguistics
• Online Access: http://repo.uum.edu.my/13027/1/pro26.pdf; http://repo.uum.edu.my/13027/; http://dx.doi.org/10.1016/j.sbspro.2014.10.283

Studies on effects of social media on crisis communication is scarce.This study sought to bridge this gap in research and provide insights for organizations to use in managing crisis communication today.The data for this preliminary study is based on interviews of public relations professionals and...