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An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory

The main purpose of this study is to examine the effect of media richness on attitude towards website in communicating Corporate Social Responsibility (CSR).We use Media richness theory (MRT) as the main theory for this paper.To meet the objective, we consider the sample of 242 students as consumer...

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Main Authors: Mat Saat, Rafeah, Selamat, Mohamad Hisyam
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
P Philology. Linguistics
T Technology (General)
Online Access:http://repo.uum.edu.my/13060/1/pro56.pdf
http://repo.uum.edu.my/13060/
http://dx.doi.org/10.1016/j.sbspro.2014.10.311
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spelling my.uum.repo.130602016-05-19T07:13:10Z http://repo.uum.edu.my/13060/ An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory Mat Saat, Rafeah Selamat, Mohamad Hisyam P Philology. Linguistics T Technology (General) The main purpose of this study is to examine the effect of media richness on attitude towards website in communicating Corporate Social Responsibility (CSR).We use Media richness theory (MRT) as the main theory for this paper.To meet the objective, we consider the sample of 242 students as consumer to browse through the different richness of CSR information websites that are lean and rich.We use statistical t-test to analyze the data. The result shows rich media has a significant impact on CSR communication towards consumer.This finding contributes to a new empirical literature of CSR communication and MRT. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd http://repo.uum.edu.my/13060/1/pro56.pdf Mat Saat, Rafeah and Selamat, Mohamad Hisyam (2014) An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory. Procedia - Social and Behavioral Sciences, 155. pp. 392-397. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.311 doi:10.1016/j.sbspro.2014.10.311
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic P Philology. Linguistics
T Technology (General)
spellingShingle P Philology. Linguistics
T Technology (General)
Mat Saat, Rafeah
Selamat, Mohamad Hisyam
An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory
description The main purpose of this study is to examine the effect of media richness on attitude towards website in communicating Corporate Social Responsibility (CSR).We use Media richness theory (MRT) as the main theory for this paper.To meet the objective, we consider the sample of 242 students as consumer to browse through the different richness of CSR information websites that are lean and rich.We use statistical t-test to analyze the data. The result shows rich media has a significant impact on CSR communication towards consumer.This finding contributes to a new empirical literature of CSR communication and MRT.
format Article
author Mat Saat, Rafeah
Selamat, Mohamad Hisyam
author_facet Mat Saat, Rafeah
Selamat, Mohamad Hisyam
author_sort Mat Saat, Rafeah
title An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory
title_short An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory
title_full An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory
title_fullStr An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory
title_full_unstemmed An examination of consumer's attitude towards corporate social responsibility (CSR) web communication using media richness theory
title_sort examination of consumer's attitude towards corporate social responsibility (csr) web communication using media richness theory
publisher Elsevier Ltd.
publishDate 2014
url http://repo.uum.edu.my/13060/1/pro56.pdf
http://repo.uum.edu.my/13060/
http://dx.doi.org/10.1016/j.sbspro.2014.10.311
_version_ 1644281074743771136
score 13.18916

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