The practice and effects of corporate media relations in Chennai: Beyond just denials and evolving?
This study aims to research on the changing perception and importance attached to media relations by corporate houses and business journalists in India specifically Chennai - where traditionally media relations was never practiced professionally - where relations with the print or electronic media w...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/13036/1/pro35.pdf http://repo.uum.edu.my/13036/ http://dx.doi.org/10.1016/j.sbspro.2014.10.291 |
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