The practice and effects of corporate media relations in Chennai: Beyond just denials and evolving?

This study aims to research on the changing perception and importance attached to media relations by corporate houses and business journalists in India specifically Chennai - where traditionally media relations was never practiced professionally - where relations with the print or electronic media w...

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Bibliographic Details
Main Authors: Varghese, Neema, Abdul Rahman, Nik Adzrieman
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
Online Access:http://repo.uum.edu.my/13036/1/pro35.pdf
http://repo.uum.edu.my/13036/
http://dx.doi.org/10.1016/j.sbspro.2014.10.291
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