Determinants and consequences of corporate communication management: review of the current literature and a conceptual model

This paper is a literature review which analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication.In addition, this paper shows how corporate communication management influences organizational performance. The paper also...

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Bibliographic Details
Main Authors: Mohamad, Bahtiar, Abu Bakar, Hassan
Format: Article
Published: Petra Christian University 2008
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