Conceptualisation of nation brand image
This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model.This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image.In addition, the theoretical relationship between national brand identi...
Saved in:
Main Authors: | Handayani, Bintang, Rashid, Basri |
---|---|
Format: | Article |
Language: | English |
Published: |
Universiti Utara Malaysia
2013
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/12461/1/5ijms2010.pdf http://repo.uum.edu.my/12461/ http://www.ijms.uum.edu.my/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Giving brand image to a nation
by: Handayani, Bintang, et al.
Published: (2018) -
The influence of tourism and hospitality attributes on nation-brand image, national identity and behaviour intentions
by: Handayani, Bintang
Published: (2016) -
The mediating influence of nation brand image in the relationship between tourism and hospitality attributes and behavioural intention
by: Handayani, Bintang, et al.
Published: (2016) -
Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector
by: Sarker, Md Moniruzzaman, et al.
Published: (2019) -
National identity attributes as desired future image of a nation
by: Handayani, Bintang, et al.
Published: (2015)