Impact of Marketing Communication Strategies on Consumers’ Acceptance and Brand Equity in Malaysian Fertilizer Industry
The agriculture sector has a profound effect on Malaysian people, economy and environment. Studies show that communication plays an important role in agricultural industry, helping agriculture businesses such as fertilizer manufacturers/suppliers to grow and prosper, builds relationships, strengt...
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| Format: | Citation Index Journal |
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2014
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| Online Access: | http://eprints.utp.edu.my/11575/1/Australian%20Journal%20of%20Basic%20and%20Applied%20Science-2014.pdf http://eprints.utp.edu.my/11575/ |
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