The effectiveness of marketing communication tools used by Adabi Consumer Industries Sdn Bhd Rawang in creating brand equity / Norhaslia Hassan

• Main Author: Hassan, Norhaslia
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Branding (Marketing); Product management; Market surveys. Including brand choice. Brand loyalty; Business communication. Including business report writing, business correspondence; Brand name products
• Online Access: http://ir.uitm.edu.my/id/eprint/21102/1/PPb_NORHASLIA%20%20HASSAN%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/21102/

A brand with strong brand equity is a very valuable asset. Measuring the actual equity of a brand name is difficult. The consumers who trust and display loyalty toward a brand are willing to try to adopt brand extension. Thus, this study is undertaken to examine what are the pertinent factors that l...