Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model
The purpose of this study is to test and compare multiple conceptual models that examine the relationships among electronic retail (e-retail) service quality, trust, satisfaction, and consumer-based e-retail brand equity. A quantitative survey was conducted among Chinese online shoppers. The survey...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Penerbit Universiti Sains Malaysia
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/22290/ https://doi.org/10.21315/aamj2018.23.2.4 |
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