The implementation of social media marketing strategies to increase brand awareness and engagement behaviour of a private college
The study was conducted in Malaysia and a private college was chosen as the case study. The method used for this study was action research where a problem is diagnosed from a problematic situation and from the problem, an intervention needs to be implemented to solve or improve the problem. The inte...
Saved in:
Main Authors: | Hairuddin, K. N., Thoo, A. C., Huam, H. T., Hang, S. P. |
---|---|
Format: | Article |
Published: |
Human Resource Management Academic Research Society
2021
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/96936/ http://dx.doi.org/10.6007/IJARBSS/v11-i7/10468 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Marketing mix to increase purchase intention of plumbing and maintenance services
by: Thoo, Ai Chin, et al.
Published: (2022) -
Improving the social media marketing on branding for the Safyina Design Studio
by: Wan Hamizan, Wan Nadti Sulida
Published: (2022) -
Increasing destination loyalty of international students towards Malaysian higher educational institutions
by: Ai, Chin Thoo, et al.
Published: (2022) -
Increasing destination loyalty of international students towards Malaysian higher educational institutions
by: Thoo, Ai Chin, et al.
Published: (2022) -
Antecedents of brand loyalty using brand personality as a moderator in social media brand communities
by: Sharif, Ayesha, et al.
Published: (2022)