Public awareness of consumer products containing radioactive materials: empirical evidence from Malaysia

• Main Authors: Sulaiman, Zuraidah, Ahmad Sugiran, Hanis Syuhada, Hasbullah, Nornajihah Nadia, Mas’od, Adaviah, Hashim, Suhairul, Bradley, David Andrew
• Format: Article
• Language: English
• Published: MDPI 2022
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/id/eprint/101114/1/ZuraidahSulaiman2022_PublicAwarenessofConsumerProducts.pdf; http://eprints.utm.my/id/eprint/101114/; http://dx.doi.org/10.3390/ijerph19042326

The emergence of online purchase platforms makes products containing radioactive materials more accessible to consumers. These products are gaining popularity and are widely available and easily accessible in the market today. This study examined how consumer’s psychological factors affect their dec...