Affiliate marketing in SMEs: the moderating effect of developmental culture
The primary objective of affiliate marketing is to promote products or services via online distribution channels through third parties. However, its application has remained scarce despite being acknowledged as an efficient means of encouragement for SMEs to compete globally. This research adopts va...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/94758/1/ZurinaPatrick2021_AffiliateMarketinginSMEs.pdf http://eprints.utm.my/id/eprint/94758/ http://dx.doi.org/10.47836/pjssh.29.2.27 |
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