Development and validation of the green customer citizenship behaviour measurement
This study developed and validated the green customer citizenship behaviour (GCCB) measurement to measure consumers' ecological concerns and their willingness to adopt and support green customer behaviour. The measurement was designed and developed through a four-stage process. An exploratory f...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Inderscience Publishers
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/90721/ http://dx.doi.org/10.1504/IJEWE.2019.107166 |
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