Mediating effects of students’ social bonds between self-esteem and customer citizenship behaviour in the context of international university branch campuses
Purpose: The purpose of this paper is to offer empirical evidence on the role of self-esteem and social bonding in explaining citizenship behaviour of students at international university branch campuses (IBCs). Design/methodology/approach: A sample of 400 students from four IBCs in Malaysia was adm...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/75411/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85016281348&doi=10.1108%2fAPJML-05-2016-0087&partnerID=40&md5=475ffe1bc37bf34dd32a9ccbc149031d |
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