Factors influencing customer engagement in social commerce websites: a systematic literature review
The evolution of social commerce (s-commerce) has changed both businesses and customers. Therefore, understanding customer engagement behaviour in the s-commerce context has become a key competitive advantage for companies that aim to build a customer-centric business. The purpose of this study is t...
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| Main Authors: | , , |
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| Format: | Article |
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MDPI AG
2019
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| Online Access: | http://eprints.utm.my/id/eprint/87612/ http://dx.doi.org/10.4067/S0718-18762019000200102 |
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