Factors influencing customer engagement in social commerce websites: a systematic literature review

• Main Authors: Busalim, Abdelsalam, Che Hussin, Ab. Razak, A. Iahad, Noorminshah
• Format: Article
• Published: MDPI AG 2019
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/87612/; http://dx.doi.org/10.4067/S0718-18762019000200102

The evolution of social commerce (s-commerce) has changed both businesses and customers. Therefore, understanding customer engagement behaviour in the s-commerce context has become a key competitive advantage for companies that aim to build a customer-centric business. The purpose of this study is t...