A conceptual framework of social presence of B2C e-Commerce trust
The existence of risk in electronic transaction makes consumer reluctance to engage with e-Commerce. Thus, many researches have been conducted on different properties of trust but lack of attention has been given to interpersonal based trust. By considering one of potential limitations of e-Commerce...
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| Main Authors: | , , |
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| Format: | Article |
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Faculty of Computer Science and Information Systems Universiti Teknologi Malaysia
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/59566/ https://seminar.utmspace.edu.my/jisri/Volume7.html |
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