Elements of optimizing user engagement in e-commerce website

• Main Authors: Lizawati Rosclaritha Maidom, Aslina Baharum, Rozita Ismail, Nur Shahida Ab Fatah, Muhammad Omar, Noorsidi Aizuddin Mat Noor
• Format: Proceedings
• Language: English; English
• Published: Springer 2022
• Subjects: QA76.75-76.765 Computer software
• Online Access: https://eprints.ums.edu.my/id/eprint/34250/2/Elements%20of%20optimizing%20user%20engagement%20in%20e-commerce%20website.ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/34250/1/Elements%20of%20Optimizing%20User%20Engagement%20in%20E-Commerce%20Website.pdf; https://eprints.ums.edu.my/id/eprint/34250/; https://link.springer.com/chapter/10.1007/978-981-16-8515-6_22

E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an ECommerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and expa...