Elements of optimizing user engagement in E-Commerce website
E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an E-Commerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and exp...
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Main Authors: | , , , , , |
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Format: | Conference or Workshop Item |
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2022
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/98467/ http://dx.doi.org/10.1007/978-981-16-8515-6_22 |
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