The mediating effect of personal norms towards the relationship of values and perception of event greening efforts
There is growing interest among the consumers all over the world for protection of the environment. Green consumerism has increasingly received attention since the increased level of consumer awareness towards green products/services. However, studies to unveil the relationships between personal nor...
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Main Authors: | Ahmad, N. L., Mahmood, N. H. N., Rashid, W. E. W., Yunus, N. A. M., Ong, M. H. A. |
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Format: | Article |
Published: |
American Scientific Publishers
2017
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/75144/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040865794&doi=10.1166%2fasl.2017.10179&partnerID=40&md5=06ae0e30546690875637d2b60a61f4e9 |
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