The mediating effect of personal norms towards the relationship of values and perception of event greening efforts

• Main Authors: Ahmad, N. L., Mahmood, N. H. N., Rashid, W. E. W., Yunus, N. A. M., Ong, M. H. A.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/75144/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040865794&doi=10.1166%2fasl.2017.10179&partnerID=40&md5=06ae0e30546690875637d2b60a61f4e9

There is growing interest among the consumers all over the world for protection of the environment. Green consumerism has increasingly received attention since the increased level of consumer awareness towards green products/services. However, studies to unveil the relationships between personal nor...