The concept of using reflexivity theory to examine the perception of sustainable efforts towards event greening

• Main Authors: Ahmad, N. L., Mahmood, N. H. N., Rashid, W. E. W., Yunus, N. A. M.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/75150/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040863603&doi=10.1166%2fasl.2017.10177&partnerID=40&md5=fdba3fd03883d36e3dec05b11026057d

Event management is all about the experience. People who attend events do so because they view an event as something unique and enjoyable. This study is focused on event greening which begins with education of the attendees on what are the characteristics of a “green event.” Due to the phenomenologi...