Predicting hotelier's intention in practicing event greening: An examination of personal belief, subjective norms, and perceived behavioral control from managerial perspectives

• Main Authors: Ramely, Asmahany, Lim, Khong Chiu, Kayat, Kalsom
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: G Geography (General)
• Online Access: http://repo.uum.edu.my/12924/1/2.pdf; http://repo.uum.edu.my/12924/; http://www.thic-uum.com/

Green practices have become a major distress for local event organizers as it is world widely practiced.Hence, statistics also shown that the number of event organizer that practiced green were increased globally and locally.However, the lack of previous studies regarding this issue has led to inco...