Perception of sustainable efforts towards event greening

• Main Authors: Ahmad, N. L., Rashid, W. E. W., Yunus, N. A. M., Mahmood, N. H. N., Shamsuddin, S.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/75268/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021172911&doi=10.1166%2fasl.2017.7727&partnerID=40&md5=4d37b81331ea2607f13342026aef5187

The issue of sustainability is a growing concern in the global society. Despite many green campaigns and seminars carried out, the green concept is still very new, especially in the Asian countries. There is only a little knowledge about the consumers’ perception towards the green concept and going...