Examining the demand for green events to promote sustainable practices in tourism: a concept paper

• Main Authors: Ahmad, N. L., Rashid, W. E. W., Yunus, N. A. M., Mahmood, N. H. N., Shamsuddin, S.
• Format: Article
• Published: American Scientific Publishers 2016
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/71625/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84985945346&doi=10.1166%2fasl.2016.6623&partnerID=40&md5=bcdde8fe9c6d70a633f7daa57de1ba8c

Tourism is one of the National Key Economic Area (NKEAs) as initiatives to ensure sustainability of growth in Malaysia. One option to increase the national income is through promoting event tourism. Organizing events are highly resource intensive, and can have negative environmental consequences suc...