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The impact of point of purchase advertising on consumer buying behavior

Consumer buying behaviour in recent time is been driven by point of purchase advertising. Existing queries on marketing communications effectiveness initiates an increase in sales volume and brand building. This paper examines the queries bordered on advertising clutters, medium, message, method, ti...

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書目詳細資料
Main Authors:	Amechi, Uti Charles, Choi, Sang Long
格式:	Article
出版:	2013
主題:	HD28 Management. Industrial Management
在線閱讀:	http://eprints.utm.my/id/eprint/40848/
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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