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Consumers’ purchase intentions in fast food restaurants: an empirical study on undergraduate students

The fast food industry in Malaysia is facing increasingly competitive challenges as with other industries around the world. The purpose of this study was to identify the key determinants of customer satisfaction in fast food outlets and the current perceived service quality level amongst undergradua...

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書誌詳細
主要な著者:	Huam, Hon Tat, Min, Seng Sook, Chin, Thoo Ai, Rasli, Amran, Abd. Hamid, Abu Bakar
フォーマット:	論文
出版事項:	Centre for Promoting Ideas 2011
主題:	HD28 Management. Industrial Management
オンライン･アクセス:	http://eprints.utm.my/id/eprint/39806/ http://ijbssnet.com/journals/Vol._2_No._5_[Special_Issue_-_March_2011]/27.pdf
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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