The moderation effect of gender: a case study at an international airport in Malaysia

• 主要な著者: Huam, Hon Tat, Balasubramaniam, Sangeetha, Md. Rasli, Amran, Jusoh, Ahmad
• フォーマット: 論文
• 出版事項: Billion Brains 2011
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/39912/; http://www.wrbrpapers.com/static/documents/July/2011/11.%20Huam.pdf

Marketing is concerned with the satisfaction of the customers’ needs and wants while achieving one’s own organisational (or self) goals (Chung & McLarney 2000). The word satisfaction has been fundamental to the marketing concept for over three decades (Parker & Mathews 2001). Outstanding mar...