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Consumers’ purchase intentions in fast food restaurants: an empirical study on undergraduate students

The fast food industry in Malaysia is facing increasingly competitive challenges as with other industries around the world. The purpose of this study was to identify the key determinants of customer satisfaction in fast food outlets and the current perceived service quality level amongst undergradua...

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Main Authors:	Huam, Hon Tat, Min, Seng Sook, Chin, Thoo Ai, Rasli, Amran, Abd. Hamid, Abu Bakar
格式:	Article
出版:	Centre for Promoting Ideas 2011
主题:	HD28 Management. Industrial Management
在线阅读:	http://eprints.utm.my/id/eprint/39806/ http://ijbssnet.com/journals/Vol._2_No._5_[Special_Issue_-_March_2011]/27.pdf
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