Managing enterprise social media to develop consumer trust
Purpose: This study examines the impact of social media information sharing and usage on consumer beliefs particularly in the credibility of the information provided by e-commerce vendors, and consumer trust formation. Design/methodology/approach: Drawing on trust through social media usage and surf...
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Main Authors: | Tseng, Hsiao-Ting, Shanmugam, Mohana, Magalingam, Pritheega, Shahbazi, Shahriyar, Featherman, Mauricio S. |
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Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2022
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/101268/1/PritheegaMagalingam2022_ManagingEnterpriseSocialMediatoDevelop.pdf http://eprints.utm.my/id/eprint/101268/ http://dx.doi.org/10.1108/BFJ-11-2020-0995 |
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