Managing enterprise social media to develop consumer trust

• Main Authors: Tseng, Hsiao-Ting, Shanmugam, Mohana, Magalingam, Pritheega, Shahbazi, Shahriyar, Featherman, Mauricio S.
• Format: Article
• Language: English
• Published: Emerald Publishing 2022
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/101268/1/PritheegaMagalingam2022_ManagingEnterpriseSocialMediatoDevelop.pdf; http://eprints.utm.my/id/eprint/101268/; http://dx.doi.org/10.1108/BFJ-11-2020-0995

Purpose: This study examines the impact of social media information sharing and usage on consumer beliefs particularly in the credibility of the information provided by e-commerce vendors, and consumer trust formation. Design/methodology/approach: Drawing on trust through social media usage and surf...