Managing enterprise social media to develop consumer trust

Purpose: This study examines the impact of social media information sharing and usage on consumer beliefs particularly in the credibility of the information provided by e-commerce vendors, and consumer trust formation. Design/methodology/approach: Drawing on trust through social media usage and surf...

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Bibliographic Details
Main Authors: Tseng, Hsiao-Ting, Shanmugam, Mohana, Magalingam, Pritheega, Shahbazi, Shahriyar, Featherman, Mauricio S.
Format: Article
Language:English
Published: Emerald Publishing 2022
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Online Access:http://eprints.utm.my/id/eprint/101268/1/PritheegaMagalingam2022_ManagingEnterpriseSocialMediatoDevelop.pdf
http://eprints.utm.my/id/eprint/101268/
http://dx.doi.org/10.1108/BFJ-11-2020-0995
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