Consumer engagement and the practice of Small and Medium Enterprises (SMEs) in social media / Norhaniza Md Akhir … [et al.]

• Main Authors: Md Akhir, Norhaniza, Amirnordin, Nur Alia, Abd Karim, Hilwana, Maknu, Tengku Sharifeleani Ratul, Ramli, Zarifah Fadilah, Haron, Hazliza
• Format: Article
• Language: English
• Published: 2018
• Online Access: https://ir.uitm.edu.my/id/eprint/66183/1/66183.pdf; https://ir.uitm.edu.my/id/eprint/66183/; https://aej.uitm.edu.my/

The term “engagement” is now receiving increasing attention among academicians and business practitioners across all industries including small and medium industries. However, the limited number of research leaves room for further exploration and understanding the nature and scope of consumer engage...